Is The Average End-Use Buyer Unaware of the Concept of Counter Offer?

Have you ever found yourself in the situation where a buyer offers you an amount for a domain that has only a make offer option, you counter with a higher number, and the buyer gets ticked off and leaves the negotiation out of spite. It is unfortunate that many potential buyers allow their emotions to terminate domain negotiations prematurely. Some buyers can be fragile creatures. They believe that since they can register a new domain for double digit all domains should be the same price. So what can you do as a seller?

Let the buyer go. Some buyers are simply tire-kickers or never willing to pay fair market price for a registered domain. So for your own emotional health, and time, it is just better to let them be and move on.

Educate the buyer. If you are selling domains on your own sales website over which you have full control, create real life content that explains why a domain is priced significantly higher that your new registration. Show the benefits of an aged quality domain over available ones. Show comparative sales. Explain why automated valuation tools are 99.9% wrong.

Be patient. This is the hardest one. But if you keep the door to negotiation open then just relax. The buyer eventually will come around if they really want the domain. Get them out of your mind, move to other business, the right buyer will come around.

Keep track of leads. If negotiations end and you are willing to take the buyer’s latest offer, or reduce your counter-offer significantly, by keeping a list of inquiries you can contact them in a few weeks, or a month, and ask, “hey, are you interest in this domain at this price…” Buyers can be very busy. By sending the occasional reminder (*do not harass them*) may be enough to get them back to the table.

Do you have any other advice you can offer? Please put that in a comment. Thanks for reading.

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