Google Demonetizes Certain Ukraine Content

Google is pausing monetization on Adsense advertising on content pages about Ukraine with an update to their policies. This email was sent out today:

Dear Publisher,

Due to the war in Ukraine, we will pause monetization of content that exploits, dismisses, or condones the war.

Please note, we have already been enforcing on claims related to the war in Ukraine when they violated existing policies (for instance, the Dangerous or Derogatory content policy prohibits monetizing content that incites violence or denies tragic events). This update is meant to clarify, and in some cases expand, our publisher guidance as it relates to this conflict.

This pause includes, but is not limited to, claims that imply victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing genocide or deliberately attacking its own citizens.

Sincerely,
The Google AdSense Team

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