For many businesses, choosing a domain name is almost like an afterthought. Majority of time and resources go into creating a service or products and marketing. Startups reason that they will start with a less-than-ideal domain today, and then upgrade when they become successful. Not considering that a domain is part of the equation that will contribute to or hurt success.
How is choosing a domain name like choosing a marriage partner?
You have to ask yourself, “Do I see myself using this domain in 5 years, 10 years, 20 years?” If you see your business lasting as long then your domain should be as durable.
In fact, it is easier to change your website or even business direction than it is a domain name. A domain name, as the identity of your business, will link everything together: all your website links, people’s awareness, everything associated with your brand.
Till Death Do Us Part
This is the promise that couples make to each other on their wedding day. Although less than 50% are able to keep it.
A domain name should last the life of a business. As the business grows, the power (and value) of a domain name will only grow over time commensurate with the intrinsic quality of the domain itself. It is one of the most, if not the most, important assets.
Changing the domain of your business website is not a simple task. It can negatively affect SEO, search ranking, public perception, cause loss in significant traffic, and set you back in brand building, if done incorrectly.
By selecting a domain for your business or product with this mindset will help you in selecting a domain name that will trumpet your company and help it become an indelible brand for the life of your business, product, or service.