Are Domains With Hyphens Making a Break?

Lately I’ve noticed that more and more high profile organizations and individuals are using hyphenated domains as a primary website. Here are some examples: – the official website of the Chicago MLS team. is a different website. – Former player of the German national team and winner of FIFA World Cup. Currently playing for Chicago Fire.

I also notice that in Germany especially, a lot of companies use the .de TLD with names that include a dash. is another German-based Internet company that now forwards to, likely to become a more global company. They don’t own or – like Bastian, he also played on the World Cup winning Germany team.

I’ve seen a lot more but can’t remember right now. As I find them I will update this post.

Update: – security systems company that does not own (owned by a separate company).

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